Mother’s Day is rapidly approaching! This year, it is on Sunday, May 12th, and as Retailers, it’s best to make plans way ahead of time to make this holiday count as a memorable experience for your customers! This week, we have some tips on how to do just that. Because, after all, moms are the everyday heroes that deserve the best.
One excellent source of store participation is a contest. Encourage your customers to post pictures of their mothers (or other beloved women in their life who are moms) and tag the store on social media. Choose a prize and have a drawing in the store. This kind of technique encourages your customers to think about who they wish to buy a gift for in the first place, and why it’s important to honor this woman. It also encourages more social media and online engagement, as well as in store participation as they will need to come to your place of business to pick up their prize!
Speaking of excellent presence on social media, Anju Jewelry is exemplary with their outreach to retail customers and wholesalers. This company gives opportunities to local artisans in India by having these experts craftsmen and women create the beautiful pieces that comprise their collection. And they don’t just have jewelry! One excellent idea for Mother’s Day is Anju’s Block Printed Bags. There is a large array of bag prints and styles, including crossbodies, ID pouches, duffle bags, and totes. Check out their frequently updated Instagram account here.
It’s easy to focus on family-themed holidays when you’re selling products from a family-owned company like D’ears! This jewelry company has been in business since 2013 and all of their handcrafted earrings and necklaces are made at home in Finlayson, Minnesota by the owners, or other collaborating artists. The actual jewelry is made by pressing a special ink into extremely lightweight material, resulting in a product with depth to its color and design. The wired earrings and pendants are embellished by hand with hypoallergenic silver-plated copper wire. One of our favorite picks for your Mother’s Day collection is this gorgeous, richly colored butterfly necklace! This is part of a large collection of butterfly and dragonfly necklaces that would perfectly suit many nature-loving mamas.
Sappho Longwing Butterfly Necklace, SKU #4649X, $9.50 Wholesale.
Continuing to boost online engagement, be sure to have a section on your website that highlights Mother’s Day gift ideas, just as you would have in the store.
You could easily create a Mother’s Day section with all of Cottage Garden’s Mom-themed music boxes. Their solid wooden music boxes are not just themed for mothers, but also represent other women in our lives that can be celebrated as moms on Mother’s Day; there are music boxes for sisters, daughters, Grandmas and more. Our favorite pick from their extensive collection is what is featured on the cover of their 2019 catalog and pictured to the right.
Rustic Elegance Music Box, SKU #ML211DG, $18.50 Wholesale.
Further tips: Create an in-store display geared toward the holiday. This can be as simple as a table at the front of the store, or a section near the cash wrap that highlights some products that would work as Mother’s Day gifts. Fresh floral displays always help to make this area look beautiful and eye-catching. Use products you already sell in your store for this section as well. Journals, recipe boxes, mugs, jewelry…there are so many options! And don’t forget to include a touch of Mother’s Day in your window display. Advertise any specials or sales you may have going on for the occasion and products that match up to your in store display.
As always, you can purchase many of our products from our ecommerce site at RetailersLink.com, or you can contact your TMA Link rep for more information about ordering!