We recently partnered with Gifts and Dec to host a round table discussion with 12 amazing retailers to talk about where they look to learn about new products and trends. We learned that good reps are important but that “Instagram is the new runway.” Retailers no longer wait for fashion reports or trade shows. They see what their customers want through their Instagram feeds! Fads have become so short that they can start and end before you ever see the customer.
One retailer explained, “Instagram, is set up for my business. So, I can stand at the booth, take my notes in my phone, go back later through my pictures, and then directly, with a button, click and say which vendors to follow up with.”
With the changing economy, gift retailers are also focusing their efforts on enhancing the customer experience by finding ways to make shopping fun and enjoyable. Promoting the message of “supporting local” among customers is important for gift retailers. Many of the retailers stated that their customer base will pay higher prices at their store because they want to ensure their business continues to thrive.
But the user experience starts long before they walk into your business. With 52% of consumers researching purchases online before shopping, the retail experience starts with your website and social sites. Instagram, is easy and can quickly communicate to a shopper that you carry products that relate to their lifestyle. So, if you aren’t already on Instagram, go check it out and see why it’s being called the “new runway.”
Where do you learn about new fashion, accessory and gift trends? Leave us a comment and let us know! And, don’t forget to follow us on Instagram!